You win some, you lose some: Looking at failure as success

My whole life I’ve been a perfectionist. I place crazy-high expectations on myself and others (sorry to my dear friends and fam!). It’s definitely something I’m aware of and that I try to keep in check. But when you’re running a business, that can be difficult.

It feels like being on a rollercoaster with every day bringing new feelings. When I have a good day with LPF I’m on top of the world. But if I have a slow day or something doesn’t go how I hoped, it takes a lot of self-talk to remind myself that this is just the natural ebb and flow of owning a business. Usually that works, but recently I experienced a “failure” that rocked my confidence so much, it took everything in me to not throw in the towel.

The concept was simple: I’d put together fresh bouquets a few times a week and deliver them to a local store where they’d sell them as add-on items. The first delivery day came and I dropped off the flowers feeling confident – until I got some critical feedback.

“Ok, that’s alright,” I told myself. It was good feedback and I was confident I could take that feedback and improve the experience for the second delivery a few days later.

A couple days passed, and I called to check in on the sales of the flowers. Being a new concept I didn’t expect a sellout, but I also didn’t expect to hear that ZERO bouquets sold. Zilch. Zip. Nada.

And as if that wasn’t enough, it was decided that the concept just wasn’t going to work out.

To put it lightly, I was devastated. Not so much by the fact that they didn’t sell (looking back, it may not have been the perfect fit I thought it was), but more by the fact that I wouldn’t have a chance to redeem myself. The perfectionist in me was ready to go back to the drawing board and make it right.

It was rough. I felt like a failure. I wondered what I was even doing with LPF. But then, I got a good night’s sleep. And like it always does, a new day brought me new perspective.

I wasn’t a failure. The idea failed. And I was confident that had we wanted to improve the experience, I could have. The process also proved to be more time consuming than expected, so maybe it was a blessing in disguise? If nothing else, the whole ordeal was a win for me in that I didn’t give up the moment I failed. One step back, two steps forward.